Healthy Skepticism Library item: 5518

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Uzych L.
Direct-to-the-consumer advertising of drug products.
Pa Med 1993 Jul; 96:(7):16-7

Abstract:

Direct-to-the consumer advertising of prescription drug products is increasingly scrutinized by the federal Food and Drug Administration, spurred in part by growing concern about the potential for abuse posed by such advertising in the absence of effective regulation. Drug industry officials claim they are providing the public with valuable information, but many physicians and health care professionals are distressed by the new trend.

Keywords:
*analysis/United States/DTCA/direct-to-consumer advertising/FDA/Food and Drug Administration/quality of information/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION Advertising*/legislation & jurisprudence Consumer Advocacy* Pharmaceutical Preparations/supply & distribution*