Healthy Skepticism Library item: 5513

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Squires BP.
Truth in advertising
Canadian Medical Association Journal 1993; 148:1663

Abstract:

Physicians have a responsibility to ensure that they have enough knowledge to prescribe a drug properly. This is unlikely to happen after just reading a colourful advertisement.

Keywords:
*analysis/Canada/source of information/journal advertisements/doctors/quality of prescribing/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS