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Healthy Skepticism Library item: 5512

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Squires BP.
Physicians and the pharmaceutical industry.
CMAJ 1993 Nov 15; 149:(10):1391-2
http://www.pubmedcentral.gov/articlerender.fcgi?tool=pubmed&pubmedid=8221422


Abstract:

It is not surprising that physicians participate in many activities organized by the pharmaceutical industry and that they make use of promotional material. What is surprising is that many have convinced themselves that they are not influenced by such relationships. Close collaboration between doctors and the pharmaceutical industry is important but the primary objective must be the advancement of the health of Canadians rather than the private good of either physicians or industry. The first step in fulfilling this responsibility is for doctors to recognize that they are naturally susceptible to the persuasive actions of the industry. That done, they must then ensure that their selection of therapies is based on the best, objective information.

Keywords:
Clinical Trials Drug Industry* Education, Medical, Continuing Ethics, Medical* Humans Interprofessional Relations* Physician's Practice Patterns Physicians* *editorial/Canada/ source of information/ relationship between medical profession and industry/ quality of prescribing/ quality of information/ attitude toward promotion/ agency role/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963