Healthy Skepticism Library item: 5255

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sheldeon TA, Smith GD.
Consensus conferences as drug promotion
Lancet 1993; 341:499

Abstract:

Contrary to what Kingswell said the meeting was clearly subtitled “consensus through regional debate” and the proceedings of a “consensus conference” were given to all who attended. Promotional activity may be packaged as education, debate and information gathering as a way to influence clinical decision making.

Keywords:
*letter to the editor/United Kingdom/ drug company sponsored guidelines/ sponsored symposia & conferences/ continuing medical education/ Lopid/ Parke-Davis/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES