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Healthy Skepticism Library item: 5252

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Roberts MS.
Publication of sponsored symposiums in medical journals.
N Engl J Med 1993 Apr 22; 328:(16):1197


Abstract:

Bero et al. were not blinded as to the category of publication or sponsorship when they read the studies they discuss. This could have affected their results.

Keywords:
*letter to the editor/trial design/sponsored symposia & conferences/journal supplements/publication bias/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS Congresses* Drug Industry* Publishing/standards* United States

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963