Healthy Skepticism Library item: 5251

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Regush N.
A case of mistaken identity: Toradol for pain relief
1993

Abstract:

Ads for Toradol, an anti-inflammatory drug portrayed it as an analgesic and left doctors with the impression that it did not have the adverse effects of other nonsteroidal anti-inflammatory drugs. The Canadian Health Protection Branch did not try and correct the situation and the letter that Syntex finally sent out to doctors was vague about the problem.

Keywords:
*analysis/Canada/Syntex/Toradol/NSAID/ nonsteroidal anti-inflammatory drugs/ safety & risk information/ regulation of promotion/ journal advertisements/ quality of information/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION