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Healthy Skepticism Library item: 5246

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Paulshock BZ.
Single-drug therapy for hypertension in men.
N Engl J Med 1993 Sep 30; 329:(14):1044-5


Abstract:

At the same time that the author received the New England Journal of Medicine containing an article on the drug treatment of hypertension she also received a box that described the study’s results in more than was possible in the original published paper. Publication of the box of information was made possible by an “educational grant from Marion Merrell Dow” the maker of diltiazem, the drug that was recommended in the article. The mailing included an offer of up to 20 educational slides.

Keywords:
*letter to the editor/United States/Marion Merrell Dow/ direct mail/ information from companies/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES Antihypertensive Agents/therapeutic use* Diltiazem/administration & dosage Diltiazem/economics Diltiazem/supply & distribution Humans Hypertension/drug therapy* Male

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963