Healthy Skepticism Library item: 5245

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Paul R.
Labels for nonprescription medications
New England Journal of Medicine 1993; 329:281

Abstract:

In introducing the new formulation of Triaminic Sandoz took great care to ensure that the new product could be differentiated from its predecessors.

Keywords:
*letter to the editor/United States/drug names/ labeling/change in drug contents/ over-the-counter medications/Sandoz/Triaminic/ETHICAL ISSUES IN PROMOTION: DRUG NAME