Healthy Skepticism Library item: 5244

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

O'Mahony B.
Interactions between a general practitioner and representatives of drug companies.
BMJ 1993 Jun 19; 306:(6893):1649

Abstract:

The author recorded all the visits he received from sales representatives over a one year period including: the visit time, sex of the representative, number of products promoted per visit, number of times data sheets and advertising brochures were offered, gifts and drug samples received.

Keywords:
*analytic survey/United Kingdom/primary care doctors/sales representatives/gift giving/drug samples/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: SAMPLES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Drug Industry/statistics & numerical data* Family Practice*/economics Family Practice*/standards Humans Interprofessional Relations* Ireland