Healthy Skepticism Library item: 5241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morrissy J.
Pharmaceutical ads under editorial control: is it necessary?
Canadian Family Physician 1993; 39:1325

Abstract:

An advertisement for the smoking sessation product Habitrol contains two references, one of which is generally not available and the second refers more to the role of the doctor than the product. Moreover, the product is not very effective. Don’t the publishers of journals have some ethical responsibility to exert control over the advertising that they accept?

Keywords:
*letter to the editor/Canada/journal advertisements/references/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES