Healthy Skepticism Library item: 5239

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Millstein LG.
Deceptive x-ray films in an advertisement
New England Journal of Medicine 1993; 329:1207

Abstract:

The x-rays that Finley refers to could be confusing but the text in the ad clearly gives the key information.

Keywords:
*letter to the editor/United States/Burroughs Wellcome/journal advertisements/images in ads/quality of information/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS