Healthy Skepticism Library item: 5168

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marley J, Mant A.
Post marketing surveillance. Traps for the unwary.
Aust Fam Physician 1993 Jun 01; 22:(6):1009-11,

Abstract:

General practitioners are being asked increasingly to participate in post marketing surveillance studies. These studies may be valuable or worthless; it is important to be aware of the factors that distinguish one from the other before agreeing to participate.

Keywords:
*analysis/drug company sponsored research/postmarketing research/primary care doctors/PROMOTION DISGUISED: POSTMARKETING RESEARCH/SPONSORSHIP: RESEARCH