Healthy Skepticism Library item: 5014

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Inman WH, Pearce G.
Prescriber profile and postmarketing surveillance.
Lancet 1993 Dec 11; 342:(8885):1491

Abstract:

The authors quote an example from a company offering to do postmarketing reporting as an example of how little good guidelines on the conduct of postmarketing surveillance have done.

Keywords:
Great Britain Humans Product Surveillance, Postmarketing* *letter to the editor/United Kingdom/guidelines, discussion of/ postmarketing research/PROMOTION DISGUISED: POSTMARKETING RESEARCH