Healthy Skepticism Library item: 5011

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Howie JG.
Breaking down drug company barriers
BMJ 1993; 307:384

Abstract:

For a one year period, the group that the author is part of identified subjects that the partners were interested in and invited representatives from four competing companies to market their products in each other’s presence. Presentations were substantially less dogmatic than usual.

Keywords:
*letter to the editor/*educational intervention/United Kingdom/sales representatives/doctors/quality of information/INFORMATION FROM INDUSTRY: DOCTORS