Healthy Skepticism Library item: 4697

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fletcher AP.
Prescriber profile and postmarketing surveillance.
Lancet 1993 Nov 6; 342:(8880):1179

Abstract:

Inman et al. do not consider the possibility that the reported prescribing patterns are the natural outcome of the introduction of a new product and are not caused by the misuse of postmarketing surveillance studies. Data from Germany that are not influenced by the data collection method also show that a small number of doctors write a large proportion of the prescriptions of newly introduced drugs.

Keywords:
*letter to the editor/United Kingdom/Germany/new drugs/doctors/ analysis of prescribing pattern/ postmarketing research/PROMOTION DISGUISED: POSTMARKETING RESEARCH

Notes:

Reply to William Inman et al., Lancet 1993;342:658-661.
Reply from: W. H. W. Inman et al., Lancet 1993;342:1491.
A. P. Fletcher works for IMS International.