Healthy Skepticism Library item: 4695

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Finley R.
Deceptive X-ray films in an advertisement.
N Engl J Med 1993 Oct 14; 329:(16):1207

Abstract:

The use of x-rays in an advertisement is misleading.

Keywords:
*letter to the editor/United States/Burroughs Wellcome/journal advertisements/images in ads/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/SPONSORSHIP: RESEARCH

Notes:

Reply from: Llooyd G. Millstein, New England Journal of Medicine 1993;329:1207.