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Healthy Skepticism Library item: 4687

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dickstein , H .
Changing over-the-counter drugs while retaining the brand name
Annals of Internal Medicine 1993; 118:988


Abstract:

Anusol suppositories conform to federal regulations regarding the marketing of anorectal drugs. When the contents of this product were changed the principal display panel of the folding carton was flagged appropriately to alert consumers of the changes.

Keywords:
*letter to the editor/United States/Anusol/Warner-Lambert/industry perspective/drug names/ labeling/change in drug contents/National Drug Manufacturers Association (US)/ over-the-counter medications/ETHICAL ISSUES IN PROMOTION: DRUG NAME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION


Notes:

reply to: James R. Merikangas, Annals of Internal Medicine 1993;118:988.
Conflict of interest: Dr. Dickstein works for Warner-Lambert.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.