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Healthy Skepticism Library item: 4687

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dickstein , H .
Changing over-the-counter drugs while retaining the brand name
Annals of Internal Medicine 1993; 118:988


Abstract:

Anusol suppositories conform to federal regulations regarding the marketing of anorectal drugs. When the contents of this product were changed the principal display panel of the folding carton was flagged appropriately to alert consumers of the changes.

Keywords:
*letter to the editor/United States/Anusol/Warner-Lambert/industry perspective/drug names/ labeling/change in drug contents/National Drug Manufacturers Association (US)/ over-the-counter medications/ETHICAL ISSUES IN PROMOTION: DRUG NAME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION


Notes:

reply to: James R. Merikangas, Annals of Internal Medicine 1993;118:988.
Conflict of interest: Dr. Dickstein works for Warner-Lambert.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963