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Healthy Skepticism Library item: 4681

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Levine SJ, Barton TL.
Labels for nonprescription medications.
N Engl J Med 1993 Jul 22; 329:(4):280-1


Abstract:

The front panel of the package of Chlor-Trimeton Non-Drowsy Decongestant clearly states what the active ingredient is and gives the indication which is different from that for Chlor-Trimeton Allergy Tablets

Recently two companies have changed either the strength of the medication or the contents in their over-the-counter medications but retained the same trade name.

Keywords:
*letter to the editor/United States/drug names/ labeling/change in drug contents/ over-the-counter medications/Schering-Plough/Chlor-Trimeton/industry perspective/ETHICAL ISSUES IN PROMOTION: DRUG NAME


Notes:

Reply to: Stephen Levine et al., New England Journal of Medicine 1993;329:280-281.
Conflict of interest: Dr. Clayton works for Schering-Plough.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963