Healthy Skepticism Library item: 4677

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Brodie-brown , W. F.
Pharmaceutical ads under editorial control: is it necessary. Response
Canadian Medical Association Journal 1993; 39:1325

Abstract:

The ad for Habitrol was approved by the Pharmaceutical Advertising Advisory Board. Ciba-Geigy is also reviewing all of its promotional material.

Keywords:
*letter to the editor/Canada/Ciba-Geigy/journal advertisements/ Pharmaceutical Advertising Advisory Board (Can)/ quality of information/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES

Notes:

Reply to: Joe Morrissy, Canadian Family Physician 1993;39:1325.
Editorial on the topic: Tony Dixon, Canadian Family Physician 1993;39:1298-1300.
Conflict of interest: Dr. Brodie-Brown is director of clinical investigation for Ciba-Geigy.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.