Healthy Skepticism Library item: 4674

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Boer , A .
Pharmaceutical advertising in medical journals
JAMA 1993; 268:147-148, 151

Abstract:

This article gives a brief history of medical journal advertising and points out some changes that have occurred in the past few decaddes.

Keywords:
*analysis/United States/journal advertisements/quality of information/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS