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Healthy Skepticism Library item: 4673

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bero L, Galbraith A, Rennie D
Publication of sponsored symposiums in medical journals
New England Journal of Medicine 1993; 328:1197-1198


Abstract:

Angel is primarily concerned with protecting advertising rather than the integrity of medical literature. Blinding would have improved the study but there was only one field that was subject to subjective measurements. 26% of symposiums focused on a single drug indicating that they were not balanced. There seems to be a direct link between advertising and symposiums.

Keywords:
*letter to the editor/journal advertisements/ sponsored symposia & conferences/ publication bias/ journal supplements/ quality of information/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS


Notes:

Reply to: Jack E. Angel, New England Journal of Medicine 1993;328:1196; Barry M. Massie et al., New England Journal of Medicine 1993;328:1196-1197; Mark S. Roberts, New England Journal of Medicine 1993;328:1197; Carol K. Kasper, New England Journal of Medicine 1993;328:1197; Thomas E. Finucane, New England Journal of Medicine 1993;328:1197.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963