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Healthy Skepticism Library item: 4669

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Arkinstall WW.
Physicians and the pharmaceutical industry.
CMAJ 1993 Feb 15; 148:(4):485


Abstract:

Guidelines from the Canadian Medical Association and other bodies are an insult to the integrity, intelligence and ethics of every doctor in the country. Physicians and the pharmaceutical industry by and large have ethical and appropriate conduct.

Keywords:
*letter to the editor/Canada/guidelines, discussion of/ relationship between medical profession and industry/ Canadian Medical Association/ attitude toward industry/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY


Notes:

Reply to: George Jablonsky, Canadian Medical Association Journal 1993;147:1415.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963