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Healthy Skepticism Library item: 4667

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Angel JE.
Publication of sponsored symposiums in medical journals.
N Engl J Med 1993 Apr 22; 328:(16):1196


Abstract:

Bero and colleagues use arbitrary measures to judge the purity of editorial material generated by seminars and symposiums funded by the pharmaceutical industry. The author suggests other questions as more appropriate for evaluating sponsored symposiums for publication.

Keywords:
*letter to the editor/United States/sponsored symposia & conferences/journal supplements/publication bias/quality of information/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS


Notes:

Reply to: Lisa A. Bero et al., New England Journal of Medicine 1992;327:1135-1140.
Reply from: Lisa A. Bero et al., New England Journal of Medicine 1992;328:1197-1198.
Conflict of interest: Jack Angel works for Coalition of Healthcare Communicators.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963