Healthy Skepticism Library item: 4653

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dower , Moira .
DTC ads for Europe?
Scrip Mag 1992-1993 Dec-Jan; (10):10

Abstract:

The industry in Europe should consider giving priority to discussions with the heathcare professions and regulatory authorities as to how more information on medicines-their therapeutic effects plus their costs/cost benefit and risk/benefit-could be given directly to patients.

Keywords:
*analysis/European Union/direct-to-consumer advertising/DTCA/information from companies/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING