Healthy Skepticism Library item: 4652

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Organon, the IFPMA Code and the WHO Ethical Criteria
MaLAM International Newsletter 1992 Dec; 1-2

Abstract:

Vague clauses in the IFPMA Code allow companies such as Organon to continue to use misleading advertising. The IFPMA has stated that its Code and the WHO Ethical Criteria are full consistent with one another. MaLAM intends to provide the IFPMA with some test cases from recent MaLAM letters to give it the opportunity to demonstrate its support for and interpretation of the Ethical Criteria.

Keywords:
*analysis/regulation of promotion/attitude toward promotion/IFPMA/WHO/ Code of Pharmaceutical Marketing Practices (IFPMA)/ Ethical Criteria for Medicinal Drug Promotion/ International Federation of Pharmaceutical Manufacturers Associations/ World Health Organization/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909