Healthy Skepticism Library item: 4649

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ukens C.
Consumer advertising found to pack prescribing punch
Drug Topics 1992 Nov 9; 136:(21):24, 26

Abstract:

Of 3600 physicians surveyed, 54% reported that patients are now talking to them about drugs that are advertised directly to the consumer. 84% of doctors said that they would consider a patient’s request for a drug and 16% said they are very likely to prescribe the drug the patient wants. 56% of doctors do not like DTCA.

Keywords:
*news story/United States/doctors/DTCA/ attitude toward promotion/ direct to consumer advertising/ consumer behaviour & knowledge/ analysis of prescribing pattern/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE