Healthy Skepticism Library item: 4646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shapiro MF.
Critics dissect, authors defend Wilkes paper on advertising [author's response]
Medical Marketing & Media 1992 Dec 1; 27:(12):18-19

Keywords:
*analysis/United States/

Notes:

Part of Castagnoli (1992)