Healthy Skepticism Library item: 4645

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schmittlein , David .
Critics dissect, authors defend Wilkes paper on advertising [2nd of 4 critiques]
Medical Marketing & Media 1992 Nov 1; 27:(12):17

Notes:

Part of Castagnoli (1992)