Healthy Skepticism Library item: 4643

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jacoby , J .
Critics dissect, authors defend Wilkes paper on advertising [1st of 4 critiques]
Medical Marketing & Media 1992 Nov 5; 27:(12):16-17

Keywords:
*analysis/United States/

Notes:

Part of Castagnoli (1992)