Healthy Skepticism Library item: 4492

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cowley G.
Not what the doctor ordered: a study criticizes drug ads in medical journals
Newsweek 1992 Jun 9; 54

Abstract:

Advertisements in medical journals are frequently misleading. A spokesman for the Pharmaceutical Manufacturers Association denied there was any cause for concern since the Food and Drug Administration has stringent regulations and vigorously monitors drug advertising. A spokeswoman for the FDA estimated that half of the ads screened by the agency violate its standards but only 10-20% of all ads are actively screened.

Keywords:
*news story/United States/ journal advertisements/ FDA/ Food and Drug Administration/ Pharmaceutical Manufacturers Association (US)/ quality of information/ regulation of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION