Healthy Skepticism Library item: 4490

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the marketing of adrenochrome
1992 Jun

Abstract:

In Bangladesh the subsidiary of Organon is marketing Anaroxyl (monosemicarbazone adrenochrome) for hemostasis. MaLAM was unable to locate any clinical trials of this product.

Keywords:
*analysis/Bangladesh/developing countries/quality of information/Organon/Anaroxyl/adrenochrome/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963