Healthy Skepticism Library item: 4488

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

An international code of pharmaceutical marketing practice
Health Action International 1992 May

Abstract:

The purpose of this booklet is 1) to draw attention to the existence and provisions of the International Federation of Pharmaceutical Manufacturers Associations’ Code of Pharmaceutical Marketing Practice; 2) to discuss briefly its signficance in relation to controls that are needed and which might be applied to promotion; 3) to describe developments in the six months following the publication of the code; and 4) to summarize and explain the position on the code adopted by Health Action International.

Keywords:
*analysis/Health Action International/International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/regulation of promotion/HAI/consumer groups/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: CONSUMER GROUPS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION