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Healthy Skepticism Library item: 4487

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Re: the promotion of chloramphenicol/streptomycin and Benadryl Expectorant and Humagel
1992 May;


Abstract:

This is a followup letter since MaLAM has not yet received a reply about the marketing of chloramphenicol/streptomycin. Although Warner-Lambert said that all references to expectorant action were being removed from Benylin/Benadryl labelling Benadryl Expectorant is still being sold in Australia. In the Philippines, the subsidiary of Warner-Lambert is selling Humagel, a combination of paromomycin/kaolin/pectin for diarrhea in children. The scientific literature does not support the use of this product for this indication.

Keywords:
*analysis/Philippines/Australia/developing countries/Benadryl/Humagel/children/diarrhea/quality of information/Warner-Lambert/MaLAM/Medical Lobby for Appropriate Marketing/WHO/World Health Organization/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963