Healthy Skepticism Library item: 4458

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of multivitamins with zinc
1992 Feb

Abstract:

In India the subsidiary of SmithKline Beecham is marketing Zevit (multivitamins with zinc) for a wide variety of nonspecific indications. The scientific literature does not support the use of this product for any of the advertised conditions.

Keywords:
*analysis/India/developing countries/Zevit/vitamins/SmithKline Beecham/quality of information/safety & risk information/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES