Healthy Skepticism Library item: 4454

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Woollard RF.
Physicians and pharmaceutical companies
Canadian Medical Association Journal 1992; 146:332

Abstract:

Dr. Arkinstall is wrong in thinking that there is no evidence that physicians are influenced by the promotional activities of pharmaceutical companies. In a competitive market industry does not spend large amounts of money on activities that do not provide a return. The Canadian Medical Association guidelines were arrived at through broad consultations not by a bunch of academics as Arkinstall implies. The author offers to meet with Dr. Nixon to discuss things.

Keywords:
*letter to the editor/Canada/guidelines, discussion of/ relationship between medical journals and industry/quality of prescribing/source of information/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE