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Healthy Skepticism Library item: 4446

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Waud DR.
Pharmaceutical promotions
N Engl J Med 1992; 327:1688


Abstract:

The author reaffirms the message in his original article that physicians should reject “gifts” in all forms from the pharmaceutical industry.

Keywords:
*letter to the editor/United States/attitude toward promotion/gift giving/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING Advertising/standards* Congresses Drug Industry* Education, Medical, Continuing/economics Ethics, Medical United States

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963