Healthy Skepticism Library item: 4441

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Voth AJ.
Pharmaceutical ads in Annals
Annals of Internal Medicine 1992; 116:958

Abstract:

A recent issue of the Annals had a tiny handful of pages of the real journal sandwiched between tons of advertisements preventing the author from tearing out all the glossy ads.

Keywords:
*letter to the editor/United States/Annals of Internal Medicine/journal advertisements/ promotion costs and volume/VOLUME OF AND EXPENDITURE ON PROMOTION