Healthy Skepticism Library item: 4438

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Vandewall J.
New directions in pharmaceutical advertising
Journal of Pharmaceutical Marketing and Management 1992; 7:(1):75-86

Abstract:

Advertising in the pharmaceutical industry goes back many eons, and for a long while, it has been somewhat stereotyped, with most of the effort being directed to the print media. With the new technological revolution today, there is an advertising revolution under way in the pharmaceutical marketplace. In this article, the tactical approaches in the form of new technologies will be addressed, but the emphasis will be on the strategic approach as the new direction in pharmaceutical advertising.

Keywords:
*analysis/United States/