Healthy Skepticism Library item: 4437

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tarshis GA.
Pharmaceutical promotion
New England Journal of Medicine 1992; 327:1686

Abstract:

No one has proven that drug prices will drop if there is less drug promotion. The author is also offended by the implication that promotion will cause him to prescribe unnecessary drugs.

Keywords:
*letter to the editor/United States/quality of prescribing/consumer drug prices/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS