Healthy Skepticism Library item: 4418

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rubenstein DS.
Pharmaceutical ads in Annals
Annals of Internal Medicine 1992; 116:958

Abstract:

A recent issue of the Annals had over 191 pages of full-page advertising and only 95 pages of usable text information.

Keywords:
*letter to the editor/United States/Annals of Internal Medicine/journal advertisements/ promotion costs and volume/VOLUME OF AND EXPENDITURE ON PROMOTION