Healthy Skepticism Library item: 4415

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rogers A.
EC pharmaceutical directives
Lancet 1992; 339:483

Abstract:

The European Commission has released a directive on drug advertising. Under the new directive “hospitality extended to participants must be subordinate to the main scientific objective of the event” but there is no indication about how this provision will be enforced. The directive also confirms the European Community wide ban against direct to consumer advertising of prescription drugs.

Keywords:
*news story/ European Union/ drug company sponsored meals and travel/ direct to consumer advertising/ DTCA/ sponsored symposia & conferences/ regulation of promotion/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION