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Healthy Skepticism Library item: 4410

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Pierach CA.
Pharmaceutical advertising in the Journal.
N Engl J Med 1992 Dec 3; 327:(23):1688-9


Abstract:

There already are journals without any advertising. Doctors can afford the increase in subscription costs and the lower subscription price because of advertising is subsidized by patients through higher drug prices.

Keywords:
*letter to the editor/United States/New England Journal of Medicine/ ad revenue/ journal advertisements/consumer drug prices/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS Advertising/standards* Drug Industry* Ethics Periodicals* United States

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.