Healthy Skepticism Library item: 4402

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Novitch M.
Beware of offers of indemnity
New England Journal of Medicine 1992; 327:819

Abstract:

By offering to indemnify doctors who prescribe triazolam it is not Upjohn’s intent to induce physicians to prescribe medication when its use is not warranted.

Keywords:
*letter to the editor/United States/Upjohn/ indemnification of doctors/PROMOTIONAL TECHNIQUES: INDEMNIFYING DOCTORS