Healthy Skepticism Library item: 4400

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Noble RC.
Education or promotion?
N Engl J Med 1992 Jul 30; 327:(5):363-4

Abstract:

The author offers medical students and housestaff a list of nine points to consider as a way to decide if material is educational or promotional in nature.

Keywords:
*letter to the editor/ physicians in training/ students/ quality of information/EDUCATING ABOUT PROMOTION: HEALTH PROFESSION STUDENTS/EDUCATING ABOUT PROMOTION: PHYSICIANS IN TRAINING Advertising* Drug Industry* Education, Medical/economics* United States

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.