Healthy Skepticism Library item: 4390

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nixon AJ.
Physicians and pharmaceutical companies
Canadian Medical Association Journal 1992; 146:(328-329):

Abstract:

The author didn’t even know that he was encumbered by the trappings of the pharmaceutical industry. The medical profession should stop taking itself so seriously.

Keywords:
*letter to the editor/Canada/ relationship between medical profession and industry/guidelines, discussion of/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963