Healthy Skepticism Library item: 4377

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McMahon R.
Beware of offers of indemnity.
N Engl J Med 1992 Sep 10; 327:(11):819-20

Abstract:

Upjohn has announced a policy to indemnify physicians who prescribe triazolam and Lilly has made the same offer for physicians who prescribe fluoxetine. In reality, these offeres of indemnity are no more than advertisements that prey on the financial anxieties of physicians.

Keywords:
*letter to the editor/United States/Upjohn/ Eli Lilly/indemnification of doctors/PROMOTIONAL TECHNIQUES: INDEMNIFYING DOCTORS Conflict of Interest Drug Industry* Malpractice/economics* United States