Healthy Skepticism Library item: 4375

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McGregor A.
Pharmaceutical industry to be taken to task
Lancet 1992; 339:1103-1104

Abstract:

Health Action International has released a new publication “Promoting Health or Pushing Drugsâ€ which is critical of the marketing practices of the pharmaceutical industry. Among the issues the booklet deals with are: direct to consumer advertising, industry self-regulation and more independent source of drug information.

Keywords:
*news story/HAI/Health Action International/regulation of promotion/DTCA/direct to consumer advertising/consumer groups/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION