Healthy Skepticism Library item: 4372

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Macgregor AJ.
Physicians and pharmaceutical companies.
CMAJ 1992 Feb 1; 146:(3):327

Abstract:

The ability of physicians to deny that they can be influenced by all of the activities of the pharmaceutical industry has long fascinated the author. The strategies designed to seduce physicians operate at several levels: to get the company’s name to evoke a warm good feeling in doctors and to lead the physician into a belief that pharmacotherapy is logically the first approach to a problem. It is the cumulative package of promotional events that counts not just one single event. Doctors’ responsibility to their patients requires that they be more aware of the process.

Keywords:
*letter to the editor/Canada/agency role/ relationship between medical profession and industry/ influence techniques/guidelines, discussion of/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: ATTITUDES TOWARDS INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM Drug Industry* Ethics, Medical* Humans Physicians*