Healthy Skepticism Library item: 4371

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Liebman M.
Pharmaceutical ads in journals.
Ann Intern Med 1992 Oct 1; 117:(7):617

Abstract:

The study by Wilkes et al lacks credibility because it assumes that reviewers of scientific studies can apply the same criteria to the content of prescription drug advertisements. The authors did not take into account the brief summary of prescribing information that has to accompany every advertisement. The Food and Drug Administration must approve all promotional materials for new products before release.

Keywords:
*letter to the editor/United States/regulation of promotion/journal advertisements/quality of information/Food and Drug Administration/FDA/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION Advertising/standards* Drug Industry* Periodicals* United States United States Food and Drug Administration