Healthy Skepticism Library item: 4358
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Kallir J.
Pharmaceutical promotions.
N Engl J Med 1992 Dec 3; 327:(23):1686-7
Abstract:
The difference between getting information about used cars from salesmen and drug information from advertisements is that the former is not regulated and the latter is. Without advertising, news of drug development would not spread nearly as fast.
Keywords:
*letter to the editor/United States/industry perspective/quality of information/regulation of promotion/value of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION
Advertising*
Drug Industry*
United States
